Thursday, 7 January 2016

Lionel Messi
A Lionel Messi-inspired Barcelona reacted from the shock of conceding early to edge towards the Copa del Rey quarter-finals with a 4-1 win over nine-man Espanyol. Espanyol held the European champions 0-0 in a bad-tempered first of three meetings between the sides in 10 days at the weekend and threatened an upset early on through Felipe Caicedo’s composed finish.

Yet, Messi took just four minutes to restore parity before blasting a stunning free-kick in off the underside of the bar just before half-time. The Argentine teed up Gerard Pique for a third and then Neymar for a sensational volleyed finish two minutes from time to hand Barca a commanding advantage ahead of the second leg on January 13. However, Messi was lucky to escape without being seriously injured after being violently stamped on by Espanyol goalkeeper Pau Lopez without any action taken by the officials before Hernan Perez and Papakouli Diop were dismissed.

Arda Turan was handed his Barca debut after joining from Atletico Madrid in July as the Catalans’ year-long ban on registering new players came to an end on Monday. Yet, Barca were stunned on nine minutes when on-loan Real Madrid midfielder Marco Asensio robbed Dani Alves and played in Caicedo to slot home. A wonderful through ball from Andres Iniesta ensured the lead was short-lived as Messi fired past Lopez. And there was little the ‘keeper could do to stop a bullet of a free-kick from fully 30 yards. Brilliant passes from Iniesta and Messi then teed up Pique for an easy finish to all but kill the tie off.
Espanyol lost their cool in the final quarter as Lopez somehow escaped with a blatant stamp on Messi inside the area before Perez and Diop were sent-off in a four-minute spell. And Neymar finally made the visitors pay when he volleyed home first time from Messi’s scooped pass. Elsewhere, Alvaro Negredo scored a hat-trick as Gary Neville enjoyed just his second win in seven games in charge of Valencia with a 4-0 thrashing of Granada. “We are going in the right direction,” said Neville.

“We are better physically, in our play and our confidence, but obviously we have a long way to go and we can’t get carried away with just one win.” Athletic Bilbao produced a stirring second-half comeback from 2-0 down to take a 3-2 lead into the second leg of their last-16 tie against Villarreal.
Salman Khan or Amitabh Bachchan, who will be the new brand ambassador of Incredible India
After much brouhaha over Aamir Khan’s ouster as the brand ambassador of the Incredible India campaign, it has finally been confirmed that the actor-filmmaker will no longer be doing the ads. So, there is speculation now that it’s Salman Khan or Amitabh Bachchan who will get to be the new brand ambassador of Incredible India. The Government of India’s Ministry of Tourism had hired Mc Cann Erickson to create the campaign around Incredible India. The television commercials (TVCs) and ad spots featured Aamir Khan. It was speculated that Aamir Khan was removed from endorsing the nation’s tourism industry due to his casual remarks on intolerance in the country. 

The actor had said that his wife Kiran Rao wonders if one should leave the country, especially after the Dadri lynching incident. Well, Aamir is out of the campaign, all right. But that’s simply because his contract was over, for which the agency was paid Rs 2.96 lakh. It had nothing to do with the intolerance debate, or so we are being asked to believe.

Aamir Khan has issued a statement saying that he has not charged a fee for any of his social ads, including Incredible India that he has endorsed for a decade now. ”It has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be. It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”
The Ministry of Tourism had released a statement on January 6 on Aamir Khan and Incredible India, saying, “In response to certain news reports appearing in the media, about Shri. Aamir Khan, the Ministry of Tourism clarifies that there is no change in the stand of the ministry in this matter. The Ministry further clarifies that at present it has a contractual agreement with creative agency Mc Cann Worldwide to produce social awareness campaign and the said campaign featured Shri. Aamir Khan.”
So, who will it be next to take on the role? Salman Khan or Amitabh Bachchan? Salman Khan with his controversial career but lovable persona could be sutiable, but Amitabh Bachchan would be more ideal. The gentleman who has endorsed the Gujarat Tourism campaign earlier has also been doing the polio vaccination and other social message ads for the Government of India. He would be the best bet for Incredible India, we feel! What do you think?

Saturday, 14 February 2015

Friday, 10 October 2014

The world’s largest retailer Amazon has also stepped up its marketing even as founder and global CEO Jeff Bezos was touring India.
After the Flipkart’s Big Billion Day sale, Amazon all set for Diwali super sale from October 10th to October 16th. This festive season helped flipkart to achieve record number of sales 600 crores rupees in a single day.
Amazon ready to provide better offers than Flipkart’s Big Billion Day sale. Already many daily and hourly offers are trending in Amazon. In this week Amazon is offering discount coupon of about 60-70% on a single product.

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Monday, 3 February 2014

Saturday, 1 February 2014

Over the years, GoDaddy’s mildly pornographic commercials featuring a scantily clad Danica Patrick, the racecar driver and model, peddling web-hosting and domain-registration services have become something of a Super Bowl tradition. But that’s about to change.

On Sunday, one of the company’s Super Bowl ads will focus on Get Found, a tool for small businesses created by Locu, a start-up GoDaddy acquired in August. While the purchase price for Locu, which had raised about $4.6 million in investment funding, has not been disclosed, AllThingsD reported it was $70 million.

Get Found, which was introduced this week, plans to help small businesses manage their online profiles across major search engines, social sites and directories, including Google, Yahoo, Bing, Yelp, Foursquare, Facebook, Yellowpages, Citysearch, TripAdvsior, OpenTable and others.

Having inaccurate information online can cost a small business. In fact, industry research suggests that as much as $10 billion a year is lost in small-business sales because of incorrect or missing data online. Get Found’s subscription service, which costs from $17.99 to $26.99 a month, allows businesses to go to one place to update their information — name, address, phone number, location, menu offerings, new products and services — all over the web.

Get Found’s precursor, Locu, was founded by Rene Reinsberg, Marek Olszewski, Marc Piette and Stelios Sidiroglou-Douskos (who has since left), all graduate students at M.I.T. They met while taking a seminar called Link Data Ventures, taught by Tim Berners-Lee, the man credited with inventing the World Wide Web. The class was focused on the concept of using structured data to make it easier to access information online.

Mr. Reinsberg, now general manager and vice president of a GoDaddy division that includes Get Found, uses the analogy of a person who has moved: “You would normally have to contact all these places — your bank, your friends — and update everyone with the new address,” he said. “With structured data, you have a single place to enter that updated information, and every other entity — your bank, magazines, your friends — will ask that single location for the updated information.”

That concept led to the idea for Locu. Mr. Reinsberg and his co-founders initially built a tool to help restaurants — a web crawler with machine-learning technology that could take and organize information from a menu in any form, be it a scan, a photo, a Word document or a PDF.

Locu’s first major partner was OpenTable, which wanted to organize menu information from restaurants so that it was easily accessible to consumers. Last spring, Locu released a paid product — after a test phase — to help any merchant make corrections, updates and additions to the information about their business available online. In June, GoDaddy became a reseller of Locu’s services. A few months later, when it was bought, Locu had about 30,000 businesses on its platform; today, it has 60,000.

While Mr. Reinsberg said Get Found doesn’t really have competitors that focus on the small-business market, there are other services that update online information, including Local Market Launch, UniversalBusinessListing and Yext. Howard Lerman, a co-founder of Yext — which says it has 250,000 customers, almost half of them small businesses — said Get Found misrepresents itself as being comprehensive. “Get Found updates data across 11 sites,” he said, “we do it across 50.”

Mr. Reinsberg responded that those 11 are just the biggest and best-known sites used in Get Found’s scanning tool, which gives businesses a free scan of the information about them that is available on those sites. “It’s a snapshot of some of the sites where a business appears, but we have hundreds of partners,” he said. “We decided showing users how they appear across 50 or 100 sites could be overwhelming.”

Mr. Lerman and others have questioned whether Get Found can truly update data on Google. Greg Sterling, a founding principal of the research firm Sterling Market Intelligence, wrote in his blog “Screenwerk” that when he asked Mr. Reinsberg whether Get Found had direct access to the Google index, Mr. Reinsberg “wouldn’t discuss whether the company can directly update Google’s index through the program. My suspicion is that Google is not allowing that.”

Mr. Reinsberg said GoDaddy and Get Found have an agreement to provide data to Google. He declined to comment further but said: “We wouldn’t promise our customers and say we can update your information on Google and not be able to do that. If a business updates its data with us, we provide that data to Google.”

Going forward, Get Found’s biggest challenge will be to, well, get found. “We have to get the word out, that’s a key objective,” Mr. Reinsberg said. Hence the Super Bowl ad. In addition to trying to sell to GoDaddy’s current customers, the company wants to attract small businesses to the platform.

Mr. Reinsberg said that Blake Irving, the former chief product officer at Yahoo who took over as GoDaddy’s chief executive last year, is intent on changing the company’s image and becoming more product and technology focused. “The new commercial for Get Found that people will see during the Super Bowl is the first time GoDaddy is talking about the product and what the product can do for customers,” Mr. Irving said. “That’s a big departure. It’s going from making noise to telling a story.”

Monday, 27 January 2014

Thursday, 16 January 2014